How to Write a Killer News Release PDF by Chun He18

Are you looking to write a news release that will get noticed? If so, you'll need to make sure that it's well-written and informative. Follow these tips from Chun He, a public relations expert, to write a news release that will get your story in the hands of the media.

1. Start with a strong headline

The headline is the first thing that people will see, so it's important to make it catchy and informative. Keep it short and to the point, and make sure it accurately reflects the content of your news release.

2. Write a compelling lead paragraph

The lead paragraph should provide a brief overview of your news release. It should answer the who, what, when, where, and why questions. Make sure it's interesting and engaging, and that it makes the reader want to learn more.

3. Provide supporting details

The body of your news release should provide supporting details for your lead paragraph. This is where you'll provide more information about your story, such as quotes from experts, statistics, and case studies. Be sure to organize your information logically and clearly.

4. Include a call to action

The end of your news release should include a call to action. This is where you tell the reader what you want them to do, such as visit your website, call your office, or attend an event. Make sure your call to action is clear and concise.

5. Proofread carefully

Once you've written your news release, be sure to proofread it carefully for any errors. Check for typos, grammatical errors, and factual inaccuracies. You may also want to have someone else read it over to get a second opinion.

6. Distribute your news release

Once you're happy with your news release, it's time to distribute it to the media. You can do this by email, fax, or mail. You can also post it on your website and social media channels.

7. Follow up

After you've distributed your news release, be sure to follow up with the media to see if they have any questions. You may also want to send them a thank-you note for their time.

Conclusion

Writing a news release is a great way to get your story in the hands of the media. By following these tips, you can write a news release that will get noticed and generate buzz for your business or organization.

Additional tips

Here are a few additional tips for writing a news release:
Keep it concise. A news release should be no more than two pages long.
Use active voice and strong verbs.
Avoid jargon and technical terms.
Be accurate and truthful.
Include contact information for a media contact.

2024-12-12

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