Unlocking the Little Red Book: A Comprehensive Guide to Finding & Using Music in Your Xiaohongshu Videos18

Xiaohongshu (小红书), or Little Red Book, is a wildly popular Chinese social media platform known for its visually stunning content, particularly its short-form videos. But a video isn't complete without the right music. The perfect soundtrack can elevate your content, enhance the mood, and even increase engagement. This guide will walk you through everything you need to know about finding and using music in your Xiaohongshu videos, from discovering trending audio to avoiding copyright issues.

Part 1: Finding the Perfect Music

Xiaohongshu offers a built-in music library, but finding the right track can still feel overwhelming. Here's a breakdown of how to navigate it effectively:
The Xiaohongshu Music Library: This is your primary resource. The library is categorized, allowing you to browse by genre (Pop, Hip-Hop, Electronic, etc.), mood (Happy, Sad, Energetic, Calm), and even trending sounds. Experiment with different categories to find something that complements your video's style and message. Pay attention to the length of the tracks – ensure it's long enough for your video, or consider using a looping function if available.
Trending Sounds: Keep an eye on the "Trending" section within the music library. These are the sounds currently popular on the platform, guaranteeing high relevance and potential for virality. Using trending music can significantly increase your video's visibility.
Using Xiaohongshu's Search Function: Don't underestimate the power of a targeted search. If you have a specific mood or genre in mind (e.g., "chill lofi hip hop," "upbeat pop," "romantic piano"), use these keywords in the search bar. Be specific to narrow down your options.
Exploring Other Users' Videos: Browse videos similar to yours. Pay attention to the music used in successful videos within your niche. This is a great way to identify popular and appropriate tracks.
Consider Your Video's Theme: The music should complement your video's theme. A lively montage of a travel vlog needs upbeat music, while a beauty tutorial might benefit from something more calm and relaxing. The congruence between your visuals and audio is crucial for creating a cohesive and engaging experience.

Part 2: Adding Music to Your Xiaohongshu Video

Once you've found the perfect music, adding it to your Xiaohongshu video is usually straightforward. The exact steps might vary slightly depending on your Xiaohongshu app version, but the general process is as follows:
Select Your Video Clip: Choose the video clip you want to edit.
Access the Music Library: Look for a music icon or button within the video editing interface. This usually appears during the editing process.
Browse and Select Your Music: Use the search function or browse categories to find your chosen track.
Adjust Timing and Length: You can usually adjust the music's start and end points to perfectly match the length of your video. Some editing features allow for precise trimming and looping.
Preview Your Video: Always preview your video with the music to ensure it flows well and enhances the overall impact.
Save and Post: Once you're happy with the final product, save your video and post it to your Xiaohongshu account.

Part 3: Copyright and Legal Considerations

Using copyrighted music without permission can lead to your video being taken down or even facing legal repercussions. Here's how to stay on the safe side:
Use Royalty-Free Music: Xiaohongshu's built-in music library mostly comprises royalty-free tracks, meaning they are legally cleared for use on the platform. However, always double-check the licensing information before using any track.
Avoid Using Popular Songs Directly: Unless explicitly stated as royalty-free or you have secured the necessary licenses, refrain from using popular songs found on other platforms like Spotify or YouTube. This is a high-risk area for copyright infringement.
Understand Xiaohongshu's Copyright Policies: Familiarize yourself with Xiaohongshu's terms of service and copyright policies. These policies outline what is and isn't permissible regarding music usage.
Attribution (When Necessary): Some royalty-free music might require attribution to the creator. Always check the licensing terms and comply with any requirements for giving credit.

Part 4: Tips for Choosing Music That Works
Consider Your Target Audience: What kind of music does your audience enjoy? Tailor your music choices to resonate with their preferences.
Don't Overpower Your Video: The music should complement your video, not overpower it. The audio should enhance the viewing experience, not distract from it.
Experiment and Iterate: Don't be afraid to experiment with different music choices. Find what works best for your style and content.
Use Music to Create Emotion: Music is a powerful tool for evoking emotions. Use it strategically to enhance the mood and message of your video.
Keep it Concise: Unless necessary for the video's narrative, avoid overly long intros or outros in your music selection.

By following these steps, you'll be well-equipped to leverage the power of music in your Xiaohongshu videos, creating engaging content that captivates your audience and boosts your profile. Remember, the right music can significantly elevate your video’s impact, so choose wisely and experiment to find your perfect soundtrack!

2025-04-08

Previous：Bee-utiful Food Photography: A Comprehensive Guide to Stunning Shots

Next：Downloadable Mechanical Design Tutorials: A Comprehensive Guide to Finding and Utilizing Free Resources