Electronic Commerce Course, Second Edition: Answers300

Chapter 1: Introduction to Electronic Commerce

1. Electronic commerce is the buying and selling of goods and services over the internet.
2. The four main types of e-commerce are: business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and business-to-government (B2G).
3. The five main benefits of e-commerce are: convenience, reach, cost savings, speed, and customization.

Chapter 2: The E-Commerce Environment

1. The e-commerce environment consists of the Internet, web browsers, web servers, and application servers.
2. The three main types of Internet connections are dial-up, broadband, and wireless.
3. Web browsers are software programs that allow users to access and view web pages.
4. Web servers are computers that store and deliver web pages to users' browsers.
5. Application servers are computers that run e-commerce applications.

Chapter 3: E-Commerce Strategies

1. The three main e-commerce strategies are:
Build-and-operate: Building and operating an e-commerce website from scratch.Partnering: Partnering with other businesses to provide e-commerce services.Outsourcing: Outsourcing the development and operation of an e-commerce website to a third party.
2. The four main factors to consider when choosing an e-commerce strategy are:
CostExpertiseScalabilitySecurity

Chapter 4: E-Commerce Marketing

1. The three main e-commerce marketing channels are:
Email marketingSearch engine marketingSocial media marketing
2. The four main elements of an effective e-commerce marketing campaign are:
Target market identificationMarketing message developmentMedia selectionCampaign evaluation

Chapter 5: E-Commerce Security

1. The three main threats to e-commerce security are:
HackingPhishingIdentity theft
2. The five main e-commerce security measures are:
FirewallsIntrusion detection systemsSecure sockets layer (SSL)Two-factor authenticationData encryption

Chapter 6: E-Commerce Payments

1. The three main types of e-commerce payments are:
Credit cardsDebit cardsElectronic wallets
2. The four main factors to consider when choosing an e-commerce payment processor are:
Transaction feesSecurityEase of useCustomer support

Chapter 7: E-Commerce Logistics

1. The three main components of e-commerce logistics are:
Order fulfillmentShippingCustomer service
2. The four main factors to consider when choosing an e-commerce logistics provider are:
CostSpeedReliabilityCustomer service

Chapter 8: E-Commerce Customer Service

1. The three main channels of e-commerce customer service are:
EmailLive chatPhone
2. The four main elements of effective e-commerce customer service are:
ResponsivenessKnowledgeCourtesyEmpowerment

Chapter 9: E-Commerce Trends

1. The three main e-commerce trends are:
Mobile commerceSocial commercePersonalized commerce
2. The four main factors driving the growth of e-commerce are:
Increased internet adoptionImproved mobile technologyChanging consumer behaviorGrowth of new markets

2024-11-25

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