How to Repurpose Marketing Videos: A Complete Guide91

In the competitive world of digital marketing, it's essential to create high-quality video content that captivates your audience. However, producing original videos from scratch can be a time-consuming and resource-intensive task. Thankfully, there's a solution that allows you to leverage existing videos while still creating unique and valuable content: video repurposing.

Video repurposing involves transforming one video into multiple pieces of content, each tailored to a specific platform or audience. By cleverly extracting snippets, re-editing, and rebranding, you can maximize the reach and impact of your video marketing efforts.Benefits of Video Repurposing

Save time and resources: Repurposing existing videos saves you the hassle of shooting, editing, and producing new content from scratch.
Increase content output: By repurposing one video into multiple pieces, you can significantly increase your content output without investing additional time or effort.
Reach a wider audience: Repurposing videos for different platforms allows you to reach audiences on multiple channels, maximizing your exposure.
Improve engagement: Tailoring repurposed videos to specific platforms and audiences helps you create content that resonates with each segment, boosting engagement.

How to Repurpose Marketing Videos
1. Identify repurposing opportunities: Start by analyzing your existing marketing videos to identify segments that can be repurposed. Seek out specific scenes, moments, or quotes that can be used effectively in a new context.
2. Choose the right platforms: Based on the identified repurposing opportunities, select the platforms where each repurposed video will be most effective. Consider the target audience, content format, and engagement levels of each platform.
3. Re-edit and rebrand: Edit the repurposed segments to fit the specific platform's format, duration requirements, and style. Consider adding new intro/outro sequences, text overlays, or branding elements to create a cohesive and engaging video.
4. Optimize for engagement: Tailor each repurposed video to the target audience by using appropriate titles, descriptions, and tags. Optimize for search engines and social media algorithms to increase visibility and engagement.
5. Promote repurposed content: Share your repurposed videos across your marketing channels, including social media, email campaigns, and your website. Promote the videos in a way that highlights their unique value and aligns with the interests of each audience.
Examples of Video Repurposing
* Create bite-sized social media clips: Extract engaging moments or key takeaways from longer videos and repurpose them as short, attention-grabbing social media snippets.
* Develop blog posts with embedded videos: Repurpose video content into blog posts by embedding the original video or specific segments that support the written content.
* Generate email newsletters with video teasers: Include excerpts from videos in your email newsletters to entice subscribers to watch the full video or learn more about a specific topic.
* Create screencast tutorials: Repurpose existing videos into instructional tutorials by adding voiceovers or subtitles to guide viewers through the content.
* Design animated infographics: Extract data and insights from videos and repurpose them into visually appealing, shareable infographics that convey the message in a concise and engaging way.
Conclusion
Video repurposing is a powerful strategy that allows you to maximize the value of your marketing videos. By extracting, re-editing, and rebranding existing content, you can create a diverse range of engaging and platform-specific videos that effectively reach and engage your target audiences. Embrace the benefits of video repurposing to amplify your content marketing efforts and drive success.