10 Video Lessons on Marketing Psychology76
Marketing psychology is the study of how psychological principles can be used to influence consumer behavior. By understanding the psychological factors that drive people's decisions, marketers can develop more effective marketing campaigns.
This 10-part video course will teach you the basics of marketing psychology. You'll learn about the different psychological principles that can be used to influence consumer behavior, and you'll see how these principles can be applied to real-world marketing campaigns.
Lesson 1: Introduction to Marketing Psychology
This lesson will provide an overview of marketing psychology and its history. You'll learn about the different psychological principles that can be used to influence consumer behavior, and you'll see how these principles can be applied to real-world marketing campaigns.
Lesson 2: The Psychology of Perception
This lesson will discuss the psychology of perception. You'll learn how people perceive the world around them and how this can be influenced by marketing stimuli.
Lesson 3: The Psychology of Attention
This lesson will discuss the psychology of attention. You'll learn about the different factors that influence attention and how this can be used to capture the attention of consumers.
Lesson 4: The Psychology of Memory
This lesson will discuss the psychology of memory. You'll learn about the different types of memory and how this can be used to create memorable marketing campaigns.
Lesson 5: The Psychology of Emotion
This lesson will discuss the psychology of emotion. You'll learn about the different emotions that can be triggered by marketing stimuli and how this can be used to influence consumer behavior.
Lesson 6: The Psychology of Motivation
This lesson will discuss the psychology of motivation. You'll learn about the different factors that motivate people and how this can be used to create marketing campaigns that are persuasive.
Lesson 7: The Psychology of Decision-Making
This lesson will discuss the psychology of decision-making. You'll learn about the different factors that influence decision-making and how this can be used to create marketing campaigns that are persuasive.
Lesson 8: The Psychology of Influence
This lesson will discuss the psychology of influence. You'll learn about the different techniques that can be used to influence people's behavior and how this can be used to create marketing campaigns that are persuasive.
Lesson 9: The Psychology of Marketing Research
This lesson will discuss the psychology of marketing research. You'll learn about the different methods that can be used to conduct marketing research and how this can be used to gain insights into consumer behavior.
Lesson 10: The Psychology of Marketing Ethics
This lesson will discuss the psychology of marketing ethics. You'll learn about the ethical issues that can arise in marketing and how to resolve them.
2024-12-09
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